|
CASE
STUDIES Below, we are providing a few case studies that demonstrate the wide variety
of work we can perform. Please keep in mind that that we pride ourselves in customizing our research services to the needs
of individual clients and can perform an infinite array of studies based on your request. We would also like to remind you
that all of our work is confidential and will not be communicated -even in summary form as in the examples below- to others,
without your written approval. Prior authorization has been obtained for each study summed up on this page.
- Case Study 1 The Problem: Sony needed to act fast to capitalize on a
key opportunity in the marketplace, but lacked the time to perform the thorough analysis, which top managements required before
committing to the project. So, they contacted us in order to perform a detailed analysis of the 3G mobile phone market in
the US, in comparison to the Japanese market. The
Action: We quickly put one of our researchers in touch with the Sony business strategy team executive and, over the course
of several conference calls, agreed on the precise nature and depth of the data required. To ensure that the final product
would meet the requirements of the client, we not only sent the client an executive summary of the phone conversation, but
also provided updates on a regular basis as our researcher gathered data and put the final product together. The Result: In less than 48
hours following the order for the research, our team delivered the final product in the form of an executive summary as well
as conventional presentation format. The client was highly satisfied and presented the study at the meeting as intended. Our
research product helped Sony make an important strategic decision in a timely manner.
Case Study 2
The Problem: A global
hedge fund wanted to make a key asset allocation, and wished to see key economic/financial market statistics before the open
of the market on Monday. This was a particularly turbulent period in the financial markets and time was of the essence. As
their macroeconomic analysts were tied up, they contacted us on Saturday. Our economic analyst got back to the hedge fund
in less than 30 minutes and immediately obtained a detailed description of the desired research project. The Action: Working through the night, our researcher gathered
the data before noon on Saturday and contacted the client. The client was highly satisfied with the result and, seeing the
speed with which our researcher worked, wondered if we could perform an additional research before Monday morning. We got
to work immediately and the additional research project was ready by the time the client came back to his desk on Monday 7
AM New York time. The Result: The hedge fund manager presented the data to colleagues and investors and a strategic asset allocation
decision was reached before markets in New York opened for trading at 9:30. That same Monday was one of the most volatile
days in the history of the New York stock exchange and our research enabled the hedge fund to act in a timely manner, while
many other institutions lost hundreds of millions by acting a few hours too late.
Case Study
3 The
Problem: A European auto parts manufacturer had an unusual request which proved to be impossible to meet through the regular
channels and got in touch with us for a unique and exciting project. The manufacturer wanted our researchers in New York City
to personally visit a select number of auto dealers in the Tri-State-Area (New Jersey, New York, and Connecticut) and interview
them about the specifications of the cars available for immediate purchase and bargain for the best price. As our client pointed
out, the options on the cars in dealer lots varies a great deal between manufacturers. Luxury makers rarely carry “un-optioned”
vehicles while more economical brands often have numerous “bare bones” vehicles on their lots for immediate purchase.
The project involved the assessment of price flexibility for various brands as well as option levels on vehicles. As auto
dealers rarely give you their best and final price over the phone, or client mandated that we personally visit the dealers
for this project. The Action:
In this case, the emphasis was on depth as opposed to speed, so we committed to a five week project that involved visits to
two dozen dealers in the Tri-State-Area. The format of the visits, including which day of the week we would talk to each respective
dealer as well as how long our researcher would spend in each location were agreed upon to ensure objectivity. The Result: The results were presented to the client during
a conference call where the client had a chance to ask quantitative as well as subjective questions to our researcher involved
in this project. A presentation, as well as executive summary were also delivered together with numerous photographs taken
during the extensive study of dealers.
 |
